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Bread && Butter 2018


If you missed the hottest fashion event of the month, fear not – Task PR are here to provide a quick recap for you!

Bread&&Butter – is an annual Berlin-based event and a year-round online shopping hub by Zalando. Taking place in the district of Treptow, the scene was a mix of greenery, bold architecture and charming cobbled streets. From August 31st till September 2th 2018 Arena Berlin was filled with bespoke graffiti, neon light installations, industrial artworks and street props including cars and open-air garages. The whole event encompassed a streetstyle vibe – part of Bread&&Butter’s DNA – which was communicated with live music performances, workshops and previews / limited drops of hyped-up, streetwear brands.

TASK PR have spotlighted a few key moments:


Vans offered an experiential and tactile approach to gain attention and traction to their brand. Giving vans fans the possibility to customize a pair of trainers for an absolutely unique look – we saw key influencers and tastemakers drawing, painting, pairing unusual shoe laces with eyelets and even personalizing the logo. There was no limit to the creativity.

HUGO X BÄM Äcademie.

To show the monochrome logo collection, models marched whilst playing drums and cymbals for a live show of music and fashion. Homaging the vibrant soul of Berlin through a modern hipper style perfect for young creative minds the IAMHUGO band embodied this key message of the HUGO campaign for F/W 2018.


Fashion experts, influencers and bloggers were all engaging in the hot topic – fashion sustainability and the future of digital.

In the melting pot of opinions- Jaden Smith, the well-known son of the fresh prince, hosted a G-Star RAW panel talk about the way young generations are approaching sustainability. He has also been collaborating with the brand on a sustainable collection which will be launched later in 2018.

That’s all from the TaskPR headquarter, but before clicking the red X button, just scroll down for the best Bread && Butter looks!!

Photo: Zalando
@valentinabellezza in HUGO