Maurice Lacroix launches a worldwide treasure hunt

FOUR CITIES, TICKETS TO SWITZERLAND AND AN ESCAPE ROOM AT BASELWORLD 2018, GET INVOLVED AND CHASEYOURWATCH !

Sharpen your minds, flex your thumbs and rise to the challenge of a brand new, exclusive experience. Maurice Lacroix launches CHASEYOURWATCH, a worldwide treasure hunt, spread over 3 continents and 4 cities. The final stage of this massive, online and real-world game will take place during Baselworld 2018.

The goal? To locate a mystery black and yellow box. The contents? The material needed to reach Basel and access the final, most challenging phase of CHASEYOURWATCH. The prize? The very first unit of a major Maurice Lacroix 2018 launch, the AIKON Automatic Chronograph Limited Edition. Announced during the SIHH Geneva watch fair by means of a black and yellow shipping container, Maurice Lacroix has launched a worldwide, open-to all, interactive treasure hunt!
 

WORLDWIDE TREASURE HUNT- CHASE YOUR WATCH 

 
Taking place in 4 major cities, which will be individually announced only a few days prior to the beginning of this large-scale competition. 4 boxes to be found In each city, a series of four clues will be revealed through the Maurice Lacroix Facebook and Instagram pages, thus engaging thrill-seekers from all walks of life. Solving the mystery will lead them to a secret location, where they’ll come upon a black & yellow box.
 

WHAT DO YOU WIN?

 
Inside each box are a plane ticket and a stay in the town of Basel, during the 2018 Baselworld watch fair. At this international gathering, all four winners of the preliminary events will participate in the final step of the CHASEYOURWATCH experience. An ultimate round of mystery, clues and puzzle awaits these fine detective minds. The final game Maurice Lacroix embraces a simple fact of today. Everyone is a gamer. So the final challenge of CHASEYOURWATCH is an escape room.
 

WHEN?

On March 22nd, 6pm UTC+1, it shall take place inside the same black container that travelled throughout the world. Gathered inside that small space, the contestants will act as a team. They’ll win together, or lose together. They’ll have 20 minutes to find the solution of a full-scale, immersive mystery in order to break out. Their performance will be broadcast live!

All we can say now is it involves a certain level of understanding of watchmaking and of Maurice Lacroix’s unique approach. The trophy is the first four AIKON Automatic Chronograph Limited Edition watches! This 500-piece series is an e-retail exclusive, blackPVD, 44 mm timepiece, further details of which will be revealed during Baselworld 2018!

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