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Task SS17 Pressday

October the 19th & 20th saw the Summer extravaganza that was the Task PR SS17 press day which place over 2 days at the Oui 2 London show rooms.

From candyfloss and popcorn machines to tropical cocktails at the Ash pop-up bar-  guests were treated to an indoor Summer festival experience that perfectly complemented the bright, vivid collections on display.

Acclaimed visual merchandiser Jamie Alcock created a retro pink paradise where you were transferred to a sunny, bright vacation zone as soon as you entered through the candy floss haze that greeted guests.  Nanny Bills provided delicious street style burgers that proved a real treat with the 160 + guests in attendance, and amazing logo’d cupcakes and breakfast delicacies were laid on by Faye Palmqvist from Sweet Elements.

With 27 clients showcasing their latest SS17 offerings, including new brands for Task- Laurel, Raishma, Riani, Minas and Bibi Herron, it was one of our most colourful, eclectic press days yet. We were fortunate to have amazing press, social influencers and stylists attend-  We hope you had as much fun as we did!