TASK PR and Jones Bootmaker hosted a Spring Summer 17 press day to celebrate the launch of the new Spring Summer 2017 collection. The event took place on Tuesday 22nd November at the OUI2 Rooms – an award winning event space situated in the heart of Central London W1.
TASK PR received positive feedback across all aspects of the event and the Jones Bootmaker Spring Summer 17 collection. This year the theme for the event was ‘flat lay’, working with a visual merchandiser TASK PR and Jones Bootmaker created ‘Instagramable’ tables in key trends that press work with for the season.
The men’s footwear collections including Made in Britain were displayed in one room and the women’s footwear and accessories in the other. Guests were encouraged to interact with the collection throughout the event.
With cocktails, an array of delicious pick and mix sweets and truly exquisite cakes by bespoke baker Faye Palmqvist of Sweet Elements- guests were treated to a creative experience in which they could really absorb themselves in the product and hashtag their favorite Jones looks. SS17 has shown a real change of direction for the brand and we look forward to show casing this new fabulous selection!