Working in fashion PR it can sometimes be tricky to keep yourself in the current season. For example right now it’s a heatwave in London and on the brink of Summer but in the office we are drowning in AW12 press day organisation and already choosing and planning Ss13 collections. Confused? Yes us too… but to keep you ahead of the fashpack we have a taster of what there is to look forward to for next season with an exclusive first look at the J shoes AW12 collection. This behind the scenes video from their campaign shoot gives a sneak peek of what’s to come…