TASK PR recently supported two standout London launches for Newby Teas, engaging press and influencers across hospitality and cultural spaces.
From a refined afternoon tea experience at Pan Pacific London to an exclusive exhibition evening at the Bank of England Museum, both events highlighted the depth and heritage of the brand in distinct and memorable ways.
A spring afternoon tea experience at Pan Pacific London
At Pan Pacific London, influencers were invited to preview a new seasonal afternoon tea experience featuring Newby Teas.
The event offered a carefully curated menu, with each course thoughtfully paired with a selection of teas. A dedicated Newby Tea Sommelier guided guests through the experience, providing insight into flavour profiles and the art of tea pairing.
This format allowed guests to fully immerse themselves in the brand, combining product discovery with a premium hospitality setting.
At The Tea Table exhibition at the Bank of England Museum
In parallel, TASK PR partnered with the Bank of England Museum to host an exclusive press and influencer evening for the launch of At The Tea Table, an exhibition presented in collaboration with The Chitra Collection and Newby Teas.
Guests were welcomed for a private evening inside the Bank of England, including access to areas rarely open to the public. The experience included:
- A guided tour of the historic space
- A private viewing of the exhibition
- An opportunity to explore rare and significant tea artefacts
Exhibition highlights included Admiral Nelson’s personal teapot, alongside a curated collection of historic silver and ceramic tea wares, offering a unique perspective on Britain’s long-standing relationship with tea.
Bringing heritage and experience together
Across both events, the focus was on creating immersive, experience-led moments that allowed guests to engage with the story behind the brand.
From contemporary tea culture within a luxury hotel setting to the historical significance of tea within British heritage, the two launches complemented each other while reinforcing Newby Teas’ positioning.
A successful series of London events
It has been a pleasure to engage with press and influencers across both events, sharing the world of Newby Teas and The Chitra Collection through thoughtfully curated experiences.