Case study

Case study of Hardy Amies

TASK PR were challenged to launch the debut eyewear collection from iconic Savile Row tailor Hardy Amies.  The brief was to launch the debut optical and sunglasses range across online and print media with focus on high-end luxury titles.  TASK PR were to generate coverage in main fashion and product stories as well as wider news articles and features. The objective was to establish Hardy Amies eyewear as the must have eyewear for both men and women.

Our results

Our results

In  just two seasons, TASK PR achieved over 150 pieces of press coverage securing news features in the likes of GQ, Esquire and The Daily Telegraph to name but a few. The press activity resulted in the sell-out of certain frames, and celebrity fans such as Elton John, Dizzee Rascal and Ellie Goulding.

Client testimonials

Words from Hardy Amies

We’re delighted with the great service and results provided by Task PR; everyone on the team has been consistently helpful, pro-active, enthusiastic and efficient resulting in some excellent coverage

Tara Ben-Avi | Director