Since starting to work with MINISO UK in 2025, the global pop culture and lifestyle brand with the motto “Life is for Fun”, TASK PR has focused on amplifying the brand’s rapid retail expansion and strengthening its position on UK high streets.
Through sustained PR and social activity, MINISO UK’s commercial momentum has been supported by increased brand visibility, with UK high street sales rising 63%, online revenue growing by over 500% and overall revenue increasing 243% between 2023 and 2025. The brand now operates 61 UK locations — and counting — with further growth planned.
Our communications approach has highlighted MINISO UK’s evolving retail formats, from experience-led flagship stores to targeted concepts such as MINI MINISO and MINISO-Go, which have expanded the brand’s presence across high streets and major travel hubs. Messaging has also reinforced MINISO UK’s speed to market, trend-led product strategy and growing role as an anchor retailer driving footfall.
A key milestone was the opening of MINISO UK’s 50th store in Milton Keynes in October 2025. As we move into 2026, TASK PR is excited to support the brand’s continued UK growth through new store launches in key retail destinations, powered by strong local media and influencer engagement. From celebrating major store refurbishments to delivering high-impact brand activations and creative mailers, our focus will be on elevating product storytelling, driving footfall, and helping the brand reach even more customers nationwide.