With Summer on the horizon, the TASK PR team has curated a selection of key styles to keep you on-trend and prepared for the sunny months ahead. From preppy loafers and sleek slingbacks to sorbet yellow and mixed metals; here are some of the key trends to incorporate into your wardrobe this season:

  1. Yellow

Get ready to replace tonal beiges as sorbet yellow emerges as the dominant colour for spring summer 2024. With the zesty tone spotted on the runways of JW Anderson, Jil Sander, Max Mara and Loewe, forecasting the trend during recent shows, this vibrant shade adds a refreshing pop of colour to any ensemble. Whether through adding a pop of colour through handbags, footwear, and accessories or embracing the trend for a full tonal look.

See Marc Cain UK’s SS24 collection to add a pop of yellow to your wardrobe this spring.

2. Metallics

Whilst mixing metals might once have been considered a style taboo, this season it’s trendier than ever. This season celebrates the artful combination of silver, yellow, rose, and white gold, to add a captivating dimension to jewellery and accessories and effortlessly add interest to any outfit. In a refreshing twist, we’re now seeing celebrities embrace mixed metal jewellery looks by styling and stacking contrasting metals together.

Thomas Sabo and Olivia Burton London’s SS24 collections provide a range of timeless pieces that can be seamlessly mixed and matched to create a trendy jewellery look.

3. Loafers

This classic footwear style remains a wardrobe staple every spring. With their timeless charm and versatility, the loafer is undeniably the perfect shoe for any occasion and a must-have addition to your wardrobe this season. The perfect flat shoe that we continue to reach for every spring; Calla has reimagined the classic loafer, prioritising support, and comfort without compromising on style.

4. Slingbacks

Over thirty years since their initial reign, the slingback has seen a resurgence in popularity with the return of the 90’s trend, making its mark as a must-have silhouette. Characterised by its sleek design and distinctive strap, slingbacks offer a sophisticated touch to any outfit, transitioning seamlessly from day to night. Seen featured in various shows this season, including Gucci and Saint Laurent, this timeless style has reclaimed its place as a fashion staple for your wardrobe this summer.

5. Country & Western

Although Western attire remains an effortlessly cool and timeless style, the release of Beyonce’s latest album, Cowboy Carter, and Lana Del Ray’s highly anticipated country album later this year, has seen a rise in country and western popularity within fashion, both on and off the runway. As seen in Louis Vuitton men’s fall/winter 2024 collection, a new wave of cowboy-inspired garments from cowboy hats and boots to fringed jackets, denim trousers and buckled belts; the country and western influence is more relevant than ever and taking the mainstream by storm.

Consider this guide from TASK PR for all your SS24 wardrobe needs and upcoming shopping sprees.

Stay ahead with TASK PR’s expert PR services. As a leading PR agency in London, we’re dedicated to keeping you informed about the latest fashion trends and insights.

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