Maurice Lacroix announce partnership with FC Barcelona
Our luxury watch brand Maurice Lacroix is pleased to announce a three-year partnership agreement with FC Barcelona – considered as one of the world’s most prestigious football clubs with a global fan base of over 300 million admirers and 100 million social media followers. Becoming the “FC Barcelona Official Watch Partner” represents a landmark in the history of Maurice Lacroix. Through this innovative partnership, Maurice Lacroix and FC Barcelona will join in facilitating access to the world of high-quality Swiss luxury for football fans and watch aficionados alike.
There will be three watches in the collection, an affordable “fan’s” watch that will provide an entry-level opportunity for Swiss timepiece ownership. For lovers of mechanical timepieces or for those wishing to make the big jump, a stunning “player’s” watch and a sophisticated “executive” model will also be sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers.