This past Wednesday, TASK PR welcomed editors, journalists and influencers to our annual Christmas in July Press Day, offering an exclusive look at the festive collections and seasonal stories set to shape Christmas coverage in the months ahead.
Despite one of London’s warmest summer days providing the backdrop outside, our showroom was transformed into a festive retreat, showcasing an inspiring selection of Christmas and winter collections from our clients. The event brought together a fantastic mix of publications, alongside digital creators, for a day of product discovery, creative inspiration and valuable industry conversations.
A key moment in the media calendar
Christmas in July plays an important role in the editorial calendar, giving journalists and editors the opportunity to plan festive features well ahead of the season. For brands, it provides the perfect platform to unveil new collections, inspire Christmas gift guides and seasonal home stories, and strengthen relationships with key media contacts.
Throughout the day, guests explored beautifully curated displays, discovered the latest festive launches and gained early insight into the trends expected to define Christmas 2026.
A festive showroom transformation
One of the standout moments of the event was the stunning Christmas display from McKenzie-Childs, which brought colour, character and festive charm to the showroom.
At the heart of the display stood a beautifully decorated Christmas tree, generously provided by Balsam Hill, creating a striking focal point that perfectly captured the spirit of the season and provided an ideal setting for guests to explore the collections on display.
Thank you to our brand partners
As guests departed, they received carefully curated gift bags, made possible thanks to the generosity of our fantastic sponsors.
A special thank you to:
- REFY
- KAKE Cosmetics
- lovebasiq.
- REHAMB. Hair
- Renew Collagen
- Nuchu
Your support helped make the event a memorable experience for everyone who attended.
Looking ahead
Christmas in July continues to be one of our favourite events of the year, bringing together brands and media at the very start of the festive planning season.
Thank you to everyone who joined us and helped make this year’s Press Day such a success. We look forward to seeing these exciting collections and festive stories appear across print, digital and social media over the coming months.