On 23rd April, TASK PR partnered with THOMAS SABO to host an exclusive influencer and press event in London, celebrating the launch of the Tokyo Crush Charm Club Collection.
Held at Kissaten Soho, the event brought together a curated group of UK influencers, content creators and media for an immersive brand experience.
A Tokyo-inspired launch experience
Inspired by Japanese Gachapon culture, the setting provided a playful and visually engaging backdrop for the collection.
Guests were invited to interact with the collection through:
- Gachapon machines revealing Tokyo Crush charms
- Personalised bubble teas
- Hands-on product discovery
- A space designed for natural content creation
Strong influencer engagement and content
The interactive format encouraged guests to create and share content throughout the evening, as well as in the days following the event.
This resulted in:
- Real-time social media coverage across Instagram and TikTok
- Continued post-event content extending visibility
- Organic storytelling driven by the experience itself
A concept that resonated
The combination of a clear creative idea, interactive elements and a strong visual identity created an event that felt both engaging and authentic.
The Tokyo Crush Charm Club launch is a great example of how experience-led events can build genuine excitement around a collection and encourage meaningful content creation.