At TASK PR, we are proud to have supported the London launch of the Ozzy Osbourne tribute fragrance by Czech & Speake, in collaboration with Sharon Osbourne, in aid of Cure Parkinson’s.
This high-profile celebrity PR event brought together leading UK media, international press and influencers to celebrate the legacy of Ozzy Osbourne, while raising awareness for an important charitable cause. Hosted in London, the launch positioned Czech & Speake at the centre of a culturally relevant and newsworthy moment.
Celebrity fragrance launch with strong media impact
The event was designed as a press and influencer-led activation, ensuring immediate visibility across key fashion, lifestyle, entertainment and news platforms.
As TASK PR, we were responsible for co-ordinating and managing media and influencer attendance, as well as overseeing media relationships on the day. Our approach focused on:
- Targeted UK press outreach across national, digital and tabloid media
- Strategic influencer engagement aligned with brand positioning
- On-site media management to maximise coverage opportunities
- Real-time relationship handling with journalists and content creators
Global press coverage and syndicated reach
The results were immediate, with coverage appearing within hours of the event across major UK publications and rapidly scaling internationally.
Key results included:
- Coverage across high-reach UK titles including the Mirror and Daily Mail
- International online visibility via Yahoo News, MSN and syndicated media networks
- Extensive US coverage through multiple syndicated platforms
- Strong digital engagement driven by celebrity imagery and storytelling
- Increased website traffic and early sales uplift following the launch
The event generated widespread pickup across entertainment, music and lifestyle outlets, demonstrating the strength of a well-executed celebrity PR strategy.
The power of celebrity PR, storytelling and purpose
This campaign highlights how a fragrance launch can achieve significant impact when combining:
- A globally recognised cultural figure
- A clear and authentic narrative
- Strategic media and influencer engagement
- A meaningful charitable partnership
The association with Cure Parkinson’s added depth and purpose, strengthening both media interest and audience engagement.
London PR agency delivering results-driven event strategy
As a London-based PR agency specialising in fashion, lifestyle and luxury brands, TASK PR delivers integrated campaigns that combine press coverage, influencer marketing and event execution.
This project is a strong example of how we support brand launches through:
- Press office and media relations
- Influencer strategy and outreach
- Event management and guest curation
- News generation and storytelling aligned with cultural moments
A successful launch with lasting impact
We are very proud to have played a part in bringing this project to life. The Czech & Speake Ozzy Osbourne fragrance launch demonstrates the continued value of well-executed PR events in driving brand awareness, media coverage and commercial impact.
For brands looking to launch in the UK or amplify their presence through celebrity, influencer and media engagement, TASK PR offers a tailored, results-driven approach.
To find out more about our PR, influencer and event services, please contact the TASK PR team.