At TASK PR, we specialise in building long-term visibility for brands through thoughtful, well-placed PR. Our work with Annabel B demonstrates how a strategic press office approach can elevate a jewellery brand’s profile while remaining true to its creative foundations.
Annabel B is a London-based jewellery brand known for its sculptural designs and close ties to the contemporary art world. The brief was to raise brand awareness across key UK fashion, lifestyle and arts-focused media, while reinforcing Annabel B’s positioning as a design-led jewellery brand with cultural credibility. Central to this was ensuring coverage felt editorially relevant and authentically connected to the brand’s artistic ethos.
Our strategy focused on establishing a clear and consistent narrative around craftsmanship, creativity and collaboration. Alongside ongoing press office activity, we placed particular emphasis on Annabel B’s work with contemporary artists, using these collaborations as a natural hook for media engagement and storytelling. By aligning product placement with broader cultural conversations, we were able to secure coverage that went beyond standard jewellery features.
The campaign resulted in strong, sustained editorial exposure across a range of leading titles, including Grazia, HELLO! Fashion, You Magazine, Square Mile, Attitude, Wonderland and respected online fashion and culture platforms. Coverage spanned both print and digital, reinforcing Annabel B’s presence across multiple touchpoints.
A key element of the campaign was spotlighting collaborations with artists including Khalid, Ellie Goulding, Doechii and Sam Fender, positioning Annabel B at the intersection of jewellery, contemporary art and pop culture. These partnerships helped differentiate the brand within a crowded market and provided a strong editorial angle for media.
In total, the campaign resulted in over 3M total print circulation, 85B online reach and 2.9M social posts views, reflecting both the quality and relevance of the coverage achieved. More importantly, it strengthened Annabel B’s reputation as a culturally engaged jewellery brand with a distinctive creative point of view.