Case study

Case study of ASH

Prior to the Spring Summer 2012 season we briefed TASK PR to promote the ASH Footwear Sportsline, with a focus on the wedge trainer. The objectives were to both promote the Sportsline and to further establish the ASH brand as a market-leader in the casual footwear industry. ASH has been our first client and we are proud to have had the opportunity to launch the brand into the UK market place.
Prior to the Spring Summer 2012 season we were briefed to promote the ASH Footwear Sportsline, with a focus on the wedge trainer. The objectives were to both promote the Sportsline and to further establish the ASH brand as a market-leader in the casual footwear industry.

Our results

Our results

TASK PR achieved over 100 editorial clippings across all target media including Vogue, Grazia (including a full-page feature), Elle, Marie Claire, Sunday Times Style and many more. As a result of this fantastic coverage ASH noted a substantial increase in sales over the period which has continued, proving great for the brand’s online sales, wholesale customers and stores.

Client testimonials

Words from ASH

We have been working with TASK PR (Previously Tamara Kretzer PR) for over seven years during which TASK PR has been the sole PR representation of the brand in the UK and we are very happy with the outcome

Justin Kaplan | UK Sales Representative