joseph ribkoff and yasmin le bon1

Yasmin le Bon fronts new Joseph Ribkoff SS12 campaign!

Yasmin le Bon for Joseph Ribkoff - task pr

Renowned and well loved British Model Yasmin Le Bon has been announced as the new face of the Canadian label Joseph Ribkoff for their SS12 campaign.

Yasmin Le Bon’s timeless elegance and glamour made her a perfect choice for the established brand who’s collections boast elegant eveningwear and more fashion forward day pieces.

The SS12 Joseph Ribkoff collection offers a selection of the key trends for the new season, with a mixture of clashing prints, sport luxe and minimalist tailoring in high-quality fabrics – the perfect offering for the modern fashion-conscious woman.

The campaign, shot in the French Riviera, shows off the collection beautifully and Yasmin is the epitome of style, looking stunning in their figure hugging dresses and tailored jackets.

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