Reinventing Reebok / The Sports Edit

Multi-channel retailer; The Sports Edit, launched in 2015, offering a carefully curated selection of the best fashion-forward premium activewear and accessories in the world. As well as online, they opened their first store on the Fulham road in August 2015. The Sports Edit scour the globe to find the best brands and products that blend style, high performance, enduring quality, and innovative fabrics.  They don’t just stock the mainstream sportswear brands, rather a diverse and varied range of sports accessories and activewear brands; some established, others emerging, and other new brands which they are introducing to the UK.

Reebok might seem like a surprising new addition to The Sports Edit, so founder, Nick Paulson-Ellis has written a piece over on their blog to explain why they are so excited to showcase the new direction the brand is taking.

Head over to to find out more!