SWAY London is a story of a men’s and women’s fashion brand born from the ashes of Lockdown and aims to turn it into an internationally recognised luxury lifestyle brand known for its quality, styling and value to consumers worldwide.  The first collection will debut online on the 1st of April 2021. 

Behind the brand are founders Mark Winter, Terence Burrows and Pino Grillo, between them they have more than 50 years’ experience, working with major brands and various professional sports clubs, from sponsorships to events. 

The SS21 range uses premium fabrics and sustainable cotton, featuring hoodies, sweatshirts and t-shirts, the SWAY London logo is prominent throughout and key to the collections. Embedded into the SWAY London brand is the Phoenix, creating a recognisable symbol and iconic looks to both menswear and womenswear ranges.