Joules is a UK-based premium lifestyle brand which designs and sells Joules branded lifestyle clothing, accessories and homeware.
Born in the fields of Great Britain, Tom Joule began selling clothes at outdoor events throughout the country over 25 years ago, finding a niche in the market when he realised that his customers were a bright and colourful bunch, but their clothes were quite the contrary.
Today the brand has 97 stores* in the UK and Republic of Ireland, a customer database of two million customers*, an established e-commerce platform and a growing international presence. They’re also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label.
The brand is at the heart of the business and encompasses values of time-off, heritage, countryside, Britishness, family and fun, which resonate strongly with the large, growing and loyal customer base.
Following great success in the UK, Joules is attracting an ever-increasing international audience, through the development of wholesale accounts in North America and Germany supported by dedicated websites for each market.