Maurice Lacroix Highlights its Watchmaking Process with 'How To' campaign

Maurice Lacroix announces its new communications campaign: Called How-To, this campaign is an innovative and progressive way of showcasing its watches, their complications and how they work by revealing them in their own specific environment.

In the form of eight informative videos showcasing the watches presented by a watchmaking professional, accompanied by superb atmospheric photos.

Check out the first one here;